Cannes Lions
DENTSU INC KANSAI, Osaka / PANASONIC / 2012
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In March 2011 Japan experienced a huge earthquake. It happened really suddenly and everybody realised that you can’t see into the future and predict a catastrophe. However, a year passed and some people forgot to be prepared. And so we decided to create this radio commercial, because we thought that someone needed to remind the people of Japan that this happened. We might not be able to reach many people with this message, but we hope as many people as possible will listen to it and that it will remain their hearts forever.
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