Our target response rate was 0.25%. Our postal response alone - 0.37% - beat that target by 50%. What’s more, our telephone and online responses raised that figure even further to 0.53% - more than double our original target, with one in every four visitors to the featured URL leaving their details. This is particularly impressive considering it was for a Business-to-Business, rather than a consumer campaign and one that went out in the notoriously tough, empty-office month of August. What’s more, with fleets running into the dozens, the payback from just one enquiry can be considerable.