Cannes Lions

COMPUTER GAME

20:20 LONDON / EA GAMES / 2005

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Overview

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Credits

Overview

Execution

An email link to a viral film shows what seems to be a normal QuickTime movie playing where Ronaldinho is shown performing ball skills.But – Ronaldhino then steps out of the movie screen and kicks the ball around icons on your computer desktop – even knocking over your computer's rubbish bin!

Outcome

The FIFA Street launch was so successful that the email open rate was over 50%, over 61,000 views of the film were recorded and over 50% of viewers of the film forwarded it to a friend. Goal.

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