Cannes Lions
GOODBY SILVERSTEIN & PARTNERS, San Francisco / HEWLET-PACKARD / 2007
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Userid: HPcardsPassword: holiday2006We’d seen make-a-snowflake e-cards before, but we’d never seen one that created a gallery where you could see other creative efforts. The Snow Bank e-card gathers holiday greeting from friends and colleagues and creates a chain of holiday wishes. Just pick a flake, decorate it and send it on its way. Recipients will 'catch' their snowflake to see their greeting and can then make one their own.
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