30-seconds and 60-seconds TV spots.

Online Strategy.

Corporate Website.

Contest Website.

Facebook Page.

Print and OOH ads.

Radio spots.

Event stand.

Animation for OOH digital media.

This e-philanthropy campaign was built on the 4E concept: E-Platform, Education, Engagement and Entertainment.

The results exceeded even our wildest ambitions. As soon as it was announced, the campaign received buzz on various social media channels, leading to both increased awareness and registration numbers. The sheer number of participating choirs and votes was astounding!

In just 40 days, we had

5,000 singers,

587,000 unique site visits,

875,000 video views,

2,580,000 unpaid media impressions and

18,000,000 unpaid social media impressions.

Most importantly, we raised much-needed support for sick children: $827,067 and counting!