For the launch of the new BRAVIA range of LCD televisions, Sony Australia used a global TV execution. The message of this TVC was “fill your life with colour.”Our challenge – to extend the concept so that it could live as an engaging interactive experience online.Colours, like people, are unique. No two are the same. So, on the BRAVIA microsite, users can find their own unique colour, and name it.

The result – BRAVIA launch has become the most successful product launch in Sony Australia’s history, and Sony.com.au became Australia’s most visited consumer electronics site.