Cannes Lions

CONSUMER FINANCE COMPANY

777INTERACTIVE, Tokyo / GE-DAKO / 2006

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Description

The client, LAKE, is a consumer finance company with the tagline of “Plan your usage of your money”.This site persuades users to enter their 'wants', then searches images of the entered keyword 'wants' and brings them up on the screen. Its aim was to stimulate the ‘WANT’ of the product by showing images. This leads the user to the solution of borrowing money to get the product.People wanting to 'borrow money' was experienced interactively on this website therefore succeeding in increasing the reality in the message of "plan your usage".

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