Cannes Lions

Continental Stories

23 STORIES X CONDE NAST, New York / LINCOLN / 2018

Film
Supporting Images
Film

Overview

Entries

Credits

Overview

Description

We decided to profile four creative talents who have not only journeyed far and wide but who use the experiences gained on their travels as the foundation of their work.

Seamus Mullen is a Vermont-born chef whose apprenticeship in European kitchens informs the world-class Spanish restaurant he now runs in New York City. Will Holland, aka Quantic, is a British musician who makes music to a Colombian beat in Brooklyn. John Robshaw is an American textile designer who spends six months of each year collaborating with artisans in Jaipur, India. Barry Jenkins is the director of the Oscar-winning movie Moonlight, and he says he had to leave Miami in order to capture his native city through fresh eyes.

Together these four artists redefine what it means to be “Continental.”

Execution

The long-form videos and shorter cuts ran on the sites and social media channels of Vanity Fair, The New Yorker, Bon Appetit, and Architectural Digest, as well as on Lincoln’s own digital platforms, from March through June 2017. This was not a scale play, rather a program designed to appeal to a specific affluent audience, but the videos still garnered 3.3 million views, 4x higher than the goal.

Outcome

The videos delivered more than 3.3. million views, 4x higher than the goal.

The articles appearing in the print editions of Architectural Digest, Bon Appetit, The New Yorker and Vanity Fair garnered 500K page views and over 17K social engagements.

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