Cannes Lions

Moonlight

MUSIC AND STRATEGY, New York / LINCOLN / 2023

Original Content
Original Content

Overview

Entries

Credits

Overview

Background

The client approached us with the idea of recreating this song in a dreamy, ethereal way that would enhance the imagery of the commercial. We approached several artists to create their own versions of "Walking On The Moon" before we ultimately went with the version that was used. We briefed each artist that demo'd on the overall style we were looking to capture while also keeping their own musical styles in mind. It was important to work with a relevant artist on this campaign and also an artist we knew could achieve the sound we were looking for.

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