A mother is talking on the phone with her son, but he doesn’t seem too eager to keep chatting. The phone call finishes, she hangs up and notices the call didn't even last a minute, so she wonders: "How come a call between a mother and her teenager son can't even last a minute?"

That's when she decides to buy a smartphone at Personal and start doing some research of today's young people interests in order to have cool topics to talk about with him. Then, every call starts to get a little bit longer until she reaches her goal: making a minute-long phone call with her son and bridge the generation gap.