Every day more than 24 million people in France use electricity distributed by EDF, but they never think about the brand behind the electricity. Worse yet, they only think about their electricity supplier when it’s time to pay bills, check the meter or switch contracts – never as a source of solutions.

To help EDF diversify its business, we needed to assist the company in making the transition from solely being an electricity supplier to a provider of innovative solutions that help people enhance the comfort of their homes.

To do so, we had to find a means for people to interact with the brand more frequently, in a positive way. That, in turn, required us to find a window into people’s everyday lives – a long-term campaign instead of a one-shot.

We launched our series like a real HBO programme. We started by releasing a teaser and the poster, as would be done for a big movie. Next we posted episodes on the web as a sneak peak, and then released them on TV and streaming platforms. We released about two episodes every two months for a year. There are 14 episodes in total, broadcast on TV and promoted throughout the EDF ecosystem, including Facebook, Twitter and a special website.

Several digital campaigns were also developed in order to expand the experience, such as an interactive greeting card from the moon and an interactive video with a special-effect generator.

Finally, we pushed each episode to influencers to extend the reach of the series into the cinema and entertainment industries, like for a real TV show or film. We also developed an array of extras for fans: GIFs, bloopers, outtakes, etc.