To show all the possibilities of recipes that can be prepared with Noodles, we chose an unusual platform that has everything to do with our target: Spotify. That’s when we came up with the idea to create the first book of sung recipes on Spotify.

We invited singers to create songs with different rhythms using our recipes as lyrics and saved them to our playlist.

We invited singers to create songs with our Noodles recipes.

Each recipe became a different rhythm, such as bossa nova, pop, samba and country music. After the songs were ready, we saved them to one of the biggest music platforms in the world; Spotify. And this is how the first book of sung recipes came to be.

Increase of 30% of traffic on the website recipe section.