Videos appeared weekdays between 3-6pm in auto-play banner placements on sites such as Comedy Central, Yahoo Sports, Heavy and Weather. With a message targeted at office workers surfing the web in the afternoon, the Coors Light videos depicted beleaguered workers in humorous situations, trying to make it through another day at the office. The empathetic videos culminate with a call, delivered by the Coors Light Silver Bullet train to “Catch the 4:53 to Happy Hour” where a cold, Coors Light offers respite from workday banalities.