Implementation of a campaign raising the issue of extinction (1 species vanishes every 13 minutes) at bus stops in Nagoya.

At bus stops, the same advertising is seen both when leaving for work or school and when returning home.

Focusing on this fact, we created posters with a message that changes in the morning and evening. (Facilities at bus stops remained unchanged.)Of course, non-bus users like drivers or other pedestrians can see the poster as well.

The advertising attracted attention, creating a buzz on social network services, and being featured in newspapers and magazines.

We received a great number of reactions from children to adults.There was also increased understanding towards “COP10” and “biodiversity.” The international conference was a success and the names of “Nagoya” and “Aichi” were imprinted in international rules and global objectives as the “Nagoya Protocol” and the “Aichi Target”.