After many years, Embratel was releasing a new intranet, with several significant changes, and needed a release campaign to engage all of their 16,000 employees. A digital character who ‘lived’ in the internet was introduced, performing different songs and communicating to employees the changes of the new intranet.

Our campaign introduced to the employees of Embratel another employee, someone who was digitalized, and who was now living inside the new intranet. His objective was the same as ours: to make the people at Embratel learn how to use the new intranet. We produced seven songs at one minute thirty seconds each, showing the most important subjects and relevant changes on the intranet. Then we made videos with this character interfering on the screen, talking to the employees and performing the songs. People could also skip the music and go straight to the regular video explanation.

The songs became a huge success judging by everyone who listened to it. The result was as funny as it was educational: It was hard to forget the songs and even harder to forget the features of the new intranet.