Cannes Lions
N=5, Amsterdam / LOI / 2011
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Description
The Dutch are getting smarter all the time thanks to LOI correspondence courses. As a result, a night with the boys is no longer what it used to be. In this commercial you think you’re watching a traditional beer commercial, with four guys who seem to be getting ready for a big football match on TV. But it turns out that they are getting ready to participate in the Dutch National Spelling Bee, a well-known televised event in the Netherlands.