Cannes Lions
N=5, Amsterdam / LOI / 2017
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Description
In this commercial, we ask children what they want to be when they grow up. As with nearly every child, they have an answer at the ready. But how do adults answer the same question? The question really is asked and all the answers are real.
The commercial’s message is that we can continue to learn. And therefore continue to grow. And the Dutch Learning Institute can help.