The core of the film shows how fantastic it is to learn something new. We see the blood, sweat and tears it takes to do this. And the incomparable triumph you feel when you succeed at mastering a new skill. For example we see the joy in a babies eyes when he takes his first steps and the tears of a girl who wants to learn how to swim but is scared. Three crews were on the road for a month to catch these strong emotions that go with learning something new in real life. We used these authentic real-life video fragments to tell our story and ask people the question ‘if learning is so great, why would you ever stop?’. Finally, we encouraged people to keep learning with the pay-off ‘Grow on’.