Cannes Lions

Cough FM

SAATCHI & SAATCHI, Dusseldorf / SANOFI AVENTIS / 2022

Supporting Content
MP3 Original Language
MP3 Original Language

Overview

Entries

Credits

Overview

Execution

Following the format of any radio station, a special DJ interrupts the normal broadcast to introduce a different radio station, Cough FM. Full of energy, the host presents to everyone the most out beat song a person can image when talking about Hip-Hop. He presents the newest East Coast hit, an interpretation of the meme – “I used to cough to hide a fart, now I fart to hide a cough”. The music features people’s behaviour towards coughing during the pandemic and how it became a stigma, causing people to hide their cough instead of coughing in public. By the end of this powerful and contemporary track, the radio host comes back with a special comment on what people just heard and tells us about the best solution to fight the cough, Bisolvon Phyto Complete.

Similar Campaigns

12 items

BROKEN HEART FOODS

PUBLICIS MEXICO, Mexico city

BROKEN HEART FOODS

2017, SANOFI AVENTIS

(opens in a new tab)