Made by you is a celebration of Chuck wearers and their stories of self-expression the world over. ‘Couples’ is a celebration of love and creativity, offering a window into five deeper stories of diverse Chuck-wearing creative couples.

Our ambition was to offer an alternative view on love, aligned with the cultural moment of Valentine’s Day - told through the lense of creatives who love and create together. It’s a celebration of how couples in love inspire and complement each other’s creative process.

‘Couples’ is an interactive film that visualizes couples’ bonds with an interactive sliding functionality that allows viewers to move the picture between two sides of the story; highlighting the connection between the two people.

‘Couples’ debuted for Valentine’s Day through a global partnership with the creative video site ‘Nowness’. As Film of the Day, the content targeted the creative community it celebrates and paid tribute to the self-expression of creative couples. Nowness crafted a week of love-related content around launch to build up the theme.

The film will also be amplified throughout the year aligned with regional love celebrations in markets such as China and Brazil.

The power of the ‘Couples’ film to reach the creative community was summed up in this quote from the comments on Vimeo, the home of creative video @TracyMartin “So fabulous and speaks to me and my partner’.

Further results are below due to confidentiality.