In Store Digital Sports Challenge: Each day customers were challenged to perform against the records of well-known sports legends. Challenges were captured on camera and combined instantly with a stadium shot featuring participants’ names and stats to form an image which rotated on a plasma screen. Micro Site: Customers could collect results from a micro site, which showcased top 5 daily. Each day’s leaders won customised Nike gear. Interactive 3D Holograph of the Air Max 360 Shoe: Upon “touching the shoe” the image exploded and rebuilt itself in three ways to reveal the sophisticated construction of the innovative footwear.

***Results not to be published by client request***•Average 105 people/day took part in the Nike Ball on air competition each day.•Average 26 people/day performed the Run on Air Challenge•The average number of visits to the Festival of Air web site was 4,000.

•The total amount of views from the site launch to 14th September 2006 was 52,618 people.•Increased sales within Nike Town