Cannes Lions
GREY INTERACTIVE WORLDWIDE, New York / PROCTER & GAMBLE / 2005
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Description
The CoverGirl audience loves to interact with our models! This Flash piece offers an innovative way to 'get inside”'the CG Model Studio, with access to exclusive interviews, behind-the-scenes footage and info from print and TV shoots. There’s even a robust section that describes how a young woman can become a model. Target audience is young women, aged 13-24.
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