Pampers Kandoo wanted to reach parents of children ages two to four. However, their online branding efforts ran into two challenges: clutter and audience fragmentation. To overcome these challenges, we created KidComplishment. KidComplishment overcomes the problem of clutter by having Kandoo as the exclusive sponsor. We helped KidComplishment overcome the problem of audience fragmentation by syndicating the content, complete with Kandoo's sponsorship, to a network of 139 partner Websites, including smartmomma.com. This package provides an engaging, clutter-free experience for Kandoo's target audience through the vast reaches of cyberspace. KidComplishment gets updated with fresh content every week.