The idea was to explore one of the greatest difficulties of parents: the tantrum that children do when parents don't let them eat what they want. Normally parents don't resist and end up giving in. The film shows that, even after learning about the risk of poor nutrition, the kids aren't going to stop acting out.

We have shown that we understand the difficulty of parents and we're on their side.

The day 12/18/2015, in a Studio, we asked 12 children: what do they do when they want to eat a piece of candy, fast food, a soda and parents say no? The parents were not present. The next day we showed the videos with answers to the parents, who were impressed to see what happens every day at home. The parents gave theiropinions and, from these interviews, came the mini doc.

- More than 16 million views on youtube.

- More than 4 million views on facebook.

- National repercussion in blogs and newspapers

- 557,653 visits to the site of the campaign

- More of 186,281 interactions.

- Total of facebook fans: 30012.

- 7,932,000 people catered for on facebook. 53% organically.