Cannes Lions

AGOREX ADHESIVE

OGILVY PERU, Lima / HENKEL / 2012

Film
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Overview

Entries

Credits

Overview

Execution

While viewers enjoy their favourite weekend TV show, they were surprised that the shows have no commercial breaks as usual, because now the show was glued by agorex.We made different banners that come instead of the commercials breaks, and made an action that everyone expects to happen: keep out commercial to continue the series they are viewing.We made that expected action with a profit of our product: our adhesive.We prove by action that we can stick on any surface.

We did an action that makes people feel good and happy, and that happiness is sponsored by agorex.

Happy branding awareness in a new media action.

Outcome

Our Main Results:More than 81% of local cable audience saw our actionWe raised from 72% to 92% of penetration in distribution channelsAgorex is now the instant glue with more awareness in the market And the most important thing: Our users start to love us because we paste what the love most.

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