Cannes Lions

Sugar Hurts You Twice - Cotton Candy

RED FUSE COMMUNICATIONS, Hong Kong / COLGATE-PALMOLIVE / 2017

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Many people think of sugar as the main culprit to obesity – without realising that it’s actually quicker to create a cavity. Malaysia currently has the highest concentration of overweight people in Asia and their excessive sugar consumption amounts to an average of 26 teaspoons/day – placing them 8th highest sugar users in the world.