Cannes Lions

Creatability

GOOGLE CREATIVE LAB, New York / GOOGLE / 2019

Awards:

1 Grand Prix Cannes Lions
1 Bronze Cannes Lions
2 Shortlisted Cannes Lions
Presentation Image
Demo Film
Supporting Content
1 of 0 items

Overview

Entries

Credits

Overview

Background

There are many new advances in AI technology available to developers now. Tensorflow.js and Posenet, for example, let you interact with your computer using your entire body and more. Meanwhile, more than 56 million people are living with a disability. It’s critical that we design uses of AI technology in an inclusive way, together with collaborators from the accessibility community.

Our goal was to create inspiring and useful applications of the latest AI technology to demonstrate how the benefits of AI could be brought to everyone. To do this we would work with creators and allies in the accessibility community to give a glimpse of what’s possible when applying the latest AI advances like Posenet and Tensorflow.js. We would demonstrate how you can interact with your computer using all kind of inputs and outputs - voice, body, keyboard, and more, to make creative tools as accessible and universal as possible.

Idea

From the typewriter to recorded sound, accessibility researchers often end up making technology better for everyone. Together, with creators and allies in the accessibility community, we made Creatability, a set of 8 experiments that explore how creative tools – drawing, music and more – can be made more accessible using web and AI technology. They’re just a start, we hope these experiments inspire others to unleash their inner artist regardless of ability. That’s why we’re open sourcing the code and creating helpful guides as starting points for people to create their own projects.

Strategy

The goal of Creatability was to create instantly accessible and engaging experiments, using the latest AI technology, in the browser so anyone could try them regardless of ability. To do this worked closely in research, concepting and development with creators and allies in the accessibility community including, Jay Alan Zimmerman, a composer who is profoundly deaf; Josh Miele, a blind scientist, designer, and educator; Chancey Fleet, a blind, accessibility advocate, and technology educator, Barry Farrimond and Doug Bott of Open Up Music, a group focused on empowering young disabled musicians to build inclusive youth orchestras and the NYU Ability Project, a research space exploring the intersection of disability and technology. We also open sourced all of the code for developers so that people can create their own projects to share with the community.

Execution

An exciting design challenge, as an accessibility-focused project, was to make the design as universal as possible, accommodating all inputs and outputs. So anyone can interact with these experiments in lots of ways: voice, body, keyboard, switch devices, and more. And output was equally important, for example making sure spoken and sound outputs were thoughtfully designed for visually impaired users.

What’s really exciting is that even though it made the design process even more challenging and difficult, thinking carefully about all users from the beginning yielded even better, simpler designs. And that’s one of our key design learnings that we hope can extend to all of our future projects and inspire other projects.

Outcome

The project was received really successfully by the public. For example, Venture Beat praised its engaging interactivity: “a music-composing tool that lets you create tunes by moving your face to a digital canvas that translates sights and sounds into sketches and a music visualizer tool that mimics the effects of synesthesia.”

One of the most important parts of our launch strategies was highlighting our partners, not Google. For example, Claire Kearney-Volpe who leads the NYU Ability Project, and Jay Alan Zimmerman, a deaf composer who works in New York, were ecstatic about the visibility that this launch brought to their critical work in designing projects with accessibility in mind.

Similar Campaigns

12 items

Google Feed: My Favorite Things

GOOGLE, Mountain view

Google Feed: My Favorite Things

2018, GOOGLE

(opens in a new tab)