[What is Hangouts for players?]

We made a web platform on Google+ Hangouts for distant friends to play together face to face.

This platform upgraded a lonely smartphone game into an experience enjoyed with maximum of 10 friends, as if you’re in a living room.

[Activate playing game experience]

This is a public web platform that is open to all game players.

By starting with smartphone games, it evolves game experiences directly.

Rather than approaching by advertisements, it revives the brand of the game itself through the experience of playing games.

We developed a dedicated game app on Google+ hangouts.

It enhances the experience of smartphone games.

?Costume function

It recognizes a user's face and combines a game costume for you.

?Visualization of Emotion

It can visualize a variety of emotion such as joy and disappointment.

It has voice recognition technology that automatically adjusts the size of emotional expression.

?Socialization

Praising and booing, it can send in real time to a friend playing distance place.

We turned a lonely smartphone gamer into the new social gaming experience.

?Streaming function

Using of Hangouts Live, anyone can share a game-play in the world.

This new way of enjoying games was picked up by YouTube Creators, and became a national phenomenon. As a result, it changed perception and behavior of smartphone games.

?# of YouTube views was 20,940,747.

It was live on-aired on YouTube throughout Japan and was viewed over ten million.

*from Dec. 1, 2014 to Mar. 31, 2015

?205,082 tweets

Players in Japan were enthusiastic with games.

*from Oct. 27, 2014 to Mar. 31, 2015

?Brand image "Smartphone game is a trigger to be friendly with your friends."

YES17.0%?41.7%

?Game Downloads increased by 5.5 times during the live broadcast of YouTube Creators