INSIGHT AND IDEA:

There are no public holidays in Hong Kong in July and August, so no obvious time or reason to boost spending. So, we decided to create our own Summer Holiday spending incentive and created the Red Hot Festival.

RESULTS

Over 100,000 people played the Red Hot Kinect Capsule game. The Red Spot Hunter attracted over 30,000 visitors in 1 hour and over 210,000 visitors in total.