- Taking a personal loan in the UAE is about immediate gratification viz. empowering a person’s ability to get access to things and experiences today. The category is very well aware of this and chooses to play up its relevance through typical fulfillment scenarios of – furnishing homes, ability to pay for one’s marriage, ability to pay school / college fees. We were no different.

This category needed a fresh lens of relevance and that was the key ask for the campaign.

30% jump in personal loan submissions in dollar value during our campaign period as compared to the same period last year.

Over 4 million views of the video in one month of launch.

8 times increase in website visits over forecasted number during the campaign period.

29% view through rate of the video on Youtube v/s previous campaign benchmarks of 12%.