Communicate the HSBC theme during the FIFA World Cup: When people come together, amazing things happen.

Soccer can bring people together. And when people come together, amazing things happen. This was the theme of HSBC’s campaign during the FIFA World Cup year. The table was 17.5 m long with 264 mini-players on the field and 56 people playing simultaneously. Here in Brazil, this union has resulted in something even more amazing: the largest foosball table (pebolim) of Latin America.

The foosball table was placed in crowded places of urban areas. The action was very well-succeed and sparked off lots of spontaneous media which was highlighted in several broadcast media throughout Brazil.