Cannes Lions

CREDIT CARD

PROXIMITY ISTANBUL, Istanbul / GARANTI BANK / 2006

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Overview

Outcome

The result is even more surprising than the idea! In just one month, 43% (300% above the target!!!) responsed to this campaign! When comparing the test group with the control group, the revenue increased 7%, twice as much as the client expected. This is an excellent result for a "Credit Card Activation Campaign".

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