Cannes Lions
KOMPUTER, Istanbul / GARANTI BANK / 2015
Overview
Entries
Credits
Description
Our hero is seeking revenge. The protagonist’s younger brother has started working at Garanti Bank and become a show-off about it. He doesn’t like this one bit and with great ambition decides to compete by opening his own bank: Experimental Banking.
In each film he is trying to beat a Garanti Bank product, and in this one his target is Mobile banking.
He introduces a new product to replace out dated Mobile banking: Full Body Banking. He claims with his new innovative technology all banking can be done with body movements. What ensues is ridiculous slapstick as his invention inevitably fails.
Execution
We used a format never before used by banks in Turkey, the mini series.
To keep a distance between our hero and the bank, he only talked through his own personal mediums. None of the mini series can be found on the bank’s pages, they are all on our protagonist’s personal YouTube and Facebook pages.
It was the first time in Turkey that a bank made fun of itself.
Outcome
The complete series got 21 million views.
The positive and neutral comments reached 93% - a statistic unheard of in the banking world.
Full Body Banking received 2.5 million views.
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