Garanti Bank has for long been one of the sponsors of the Turkish National Basketball Team. However, The number of sponsors was increasing. To stand out during the upcoming 2011 European Basketball Championship was difficult. We had to do something engaging, something fun, and definitely something that would generate conversation. Furthermore Garanti Bank wanted to find new leads for their database.How about an iPhone app to grab the basketball from the TV ad? You can reach out and swing your phone to catch the ball as you see it appear on TV. The app used “screen hopping” technology, which recognizes sound from the TV ad . When you swing the phone, the pre-defined sound waves are read, and the app knows to display the same ball that was onscreen at that moment, essentially giving you the ability to interact with the TV ad in real time. Anyone using the app had to fill out a form where they would type in their names, e-mail adresses and phone numbers.If you succeeded to grab the ball, you got a chance to win one of the limited edition tournament balls . And the Garanti shooting hoops game, tournament fixtures and team standings unlock themselves as extras!The campaign was launched on TV and through rich media mobile ads on mobile sites, iPhone and iPad applications. It was also promoted to iPhone users through targeted SMSes.In the first two days, the app went up to take the second place at the AppStore top 25 list. Over 55,000 (55,685) unique downloads and more than 500,000 sessions were generated. More than 55,000 people were added to the database in just three weeks. The ball in the TV ad was grabbed more than 100,000 times. The hoop game within the app was played more than 520,000 times. With its first-ever interactive TV ad and iPhone app, Garanti Bank became the clear winner among the team sponsors and made the headlines on social blogs and the news.

The 2011 European Basketball Championship was an awaited event by a lot of people in Turkey. We decided to create an iPhone app which would interact with the TV. An application which grabs the basketball from the TV ad!The app used a technology, which recognises sound from the TV ad. When you swing the phone, the pre-defined sound waves are read, and the app knows to display the same ball that was onscreen at that moment, essentially giving you the ability to interact with the TV ad in real time.

In the first 2 days, the app went up to take the second place in the AppStore's top 25 list. Over 55,000 (55,685) unique downloads and more than 500,000 sessions were generated. More than 55,000 people were added to the database in just 3 weeks. The ball in the TV ad was grabbed more than 100,000 times. The hoop game within the app was played more than 520,000 times. With its first-ever interactive TV ad and iPhone app, Garanti Bank became the clear winner among the team sponsors and made the headlines on social blogs and the news.