Cannes Lions
KOMPUTER, Istanbul / GARANTI BANK / 2015
Overview
Entries
Credits
Description
Our hero is seeking revenge. The protagonist’s younger brother has started working at Garanti and become a show-off about it. He doesn’t like this one bit and with great ambition decides to compete by opening his own bank: Experimental Banking.
In each film he is trying to beat a Garanti Bank product, and in this one his target is Internet banking.
With the declaration that Internet is out of date, he introduces his own innovative product: Ro-Banking!
He claims that in the not so distant future friendly robots will meet all our banking needs.
Unfortunately for our hero, some glitches undermine his presentation.
Execution
We used a format never before used by banks in Turkey, the mini series.
To keep a distance between our hero and the bank, he only talked through his own personal mediums. None of the mini series can be found on the bank’s pages, they are all on our protagonist’s personal YouTube and Facebook pages.
It was the first time in Turkey that a bank made fun of itself.
Outcome
The complete series got 21 million views.
The positive and neutral comments reached 93% - a statistic unheard of in the banking world.
Ro-Banking film had 2 million views.
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