Cannes Lions

EXPERIMENTAL BANKING

KOMPUTER, Istanbul / GARANTI BANK / 2015

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Online Video
Online Video (Shorter Cut)
Case Film
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Overview

Entries

Credits

Overview

Execution

We used a format never before used by banks in Turkey, the mini series.

To keep a distance between our hero and the bank, he only talked through his own personal mediums. None of the mini series can be found on the bank’s pages, they are all on our protagonist’s personal YouTube and Facebook pages.

It was the first time in Turkey that a bank made fun of itself.

Outcome

The complete series got 21 million views.

The positive and neutral comments reached 93% - a statistic unheard of in the banking world.

Holo-3000 film had 3.5 million views.

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