Cannes Lions

CREDIT CARD

QUIGLEY-SIMPSON, Los Angeles / JPMORGAN CHASE / 2010

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Overview

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Credits

Overview

Outcome

The response from the target Philadelphia audience was greater than anticipated. Particularly good response came from the take-ones handed out by the Segway teams. The URL tied to the take one piece produced over 2,400 unique hits alone to the website. Conversion from that website was 8% overall conversion to applications.

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10 items

1 Cannes Lions Award
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