Cannes Lions

CREDIT CARD

RAPP DIGITAL BRAZIL, Sao Paulo / ITAU / 2001

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

Objectives:Increase the Itau Credit Card clients base.Strategy:The "Attraction" campaign had a huge number of pieces in all off-line medias, always using the same theme and the same language. Our challenge was to adapt the off-line concept to the internet, what was reached, keeping the campaign impact.

Similar Campaigns

12 items

2 Cannes Lions Awards
A Chat Away from Everything

GREY ARGENTINA, Buenos aires

A Chat Away from Everything

2022, ITAU

(opens in a new tab)