Cannes Lions

CREDIT CARD

McCANN RELATIONSHIP MARKETING WORLDWIDE, New York / MASTERCARD / 2007

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10 years ago MasterCard launched the “Priceless” campaign,And people embraced it.Extensively.But not officially.Until now.The plan behind priceless.com is simple: People tell us what’s priceless to them.And we help them tell the world.They watch our spots.And play our games.And learn about the product.

And apply for cards.Within 1 month of launching, Priceless.com was averaging 1,000,000 visitors a month.At an average of 4.8 minutes every time they visit.We’re pretty happy with it.The client’s pretty happy with it.And as far as we can tell, 6 million people are pretty happy with it too.

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