Cannes Lions
MRM WW ARGENTINA, Buenos Aires / MASTERCARD / 2006
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MasterCard´s three previous promotions to achieve card activation had obtained 14.5%, 13.4% and 12.7% response rates. With this promotion, MasterCard achieved a 31.2% activation out of 30,000 low cost products delivered. Currently, we are searching for a new map where our next hunt will take place.
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