In Latin America there are two problems about reading, the first one is that people actually don’t read and the second one is that when they start reading they don’t finish the books.

This is why we decided to make a spot that would communicate the suffering of the characters in the stories when the reader stops reading. This would motivate people to read.

We had done the work inside the agency. We have to talked with D'nnos Pizza and implemented the audios in their call center.

We wanted to change the habit of the people to read and we did it. People who has called to D´nnos delivery pizza, has enjoyed our stories afterwards has visited our stores and has bought our books.