We created storytelling pillows with stories told by the people, for the children from a children´s shelter.

1. We talked to children from the children´s shelter about their dreams.

2. We wrote customized stories for the children inspired by their dreams.

3. We asked people to record the stories in audio-booths placed in our bookstores.

4. We put the recordings with audio players inside pillows.

5. Children could listen to the stories every night.

More than 400,000 people reached by the campaign and free-press (investing less than USD5,000)

101,7% more visitors in the bookstores during the campaign.

We awakened the interest for storytelling again.