In order to open people’s eyes and draw their attention to the significant and essential role that the Red Cross and its volunteers have within our everyday lives we made a film that would confront them with the enormous impact of this social profit organization through history. The film shows a series of figures about historical crosses and the casualties that were linked to them during conflicts through different centuries. On the contrary, the Red Cross has been responsible for saving the lives of almost 41 million people. The film illustrates this wonderful contribution of the Red Cross and its volunteers to our society. This way it triggers people to support the Red Cross (again) and to maybe become a volunteer themselves.

The film shows one historical cross after another and each time shows the figures of the casualties linked to it. The film is supported with an impressive and specific soundscape for each cross, taking people back to the specific age where these crosses had a bad impact on society. Each cross and the number of casualties is presented with a different animation causing the film to progress fluently and consistently. The design of the graphical elements in the film is minimalistic to create a serene atmosphere to communicate this delicate yet powerful message.

At the time where we submit this case the campaign will only just have started so it’s a little soon to be able to give a full report on the results. But what we can already say is that the film was well received by the approximately 14.000 volunteers of the Red Cross Flanders. And if a large number of them will decide to share this film on social media this will already be a great kick-off of the campaign.