Cannes Lions
GT, London / ADOBE / 2007
Overview
Entries
Credits
Description
* Create a pre-launch buzz campaign for Adobe Creative Suite 3, aimed at UK creatives* Communicate integration, productivity, workflow* Get the creative community talking, blogging and passing it on* But without mentioning CS3
Outcome
Creatives who said they wanted a box: 5906A packed out launch event100,000 views of video on YouTube
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