Cannes Lions

CURSA DE BOMBERS

DOUBLEYOU, Barcelona / NIKE / 2003

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Based on the concept of tourism in Barcelona, this website pretends to attract to the "Cursa de Bombers" everyone who feels proud of the city of Barcelona.In order to achieve this goal the site is based on a typical tourist element of Barcelona: postcards.Its sections are indeed interactive postcards showing the various features of the race. The deep visual impact of the site is complemented by its sound, inspired by the most visited tourist spots of the city.

Similar Campaigns

12 items

Paint the Streets: The Gabriel Jesus Mural

IRIS, London

Paint the Streets: The Gabriel Jesus Mural

2019, ADIDAS

(opens in a new tab)