Cannes Lions

CURSA DE BOMBERS

DOUBLEYOU, Barcelona / NIKE / 2003

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Based on the concept of tourism in Barcelona, this website pretends to attract to the "Cursa de Bombers" everyone who feels proud of the city of Barcelona.In order to achieve this goal the site is based on a typical tourist element of Barcelona: postcards.Its sections are indeed interactive postcards showing the various features of the race. The deep visual impact of the site is complemented by its sound, inspired by the most visited tourist spots of the city.

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