Cannes Lions

D-BOX/PRO: DIGITAL RECORDER

OMD CHILE , Santiago / VTR / 2009

Presentation Image

Overview

Entries

Credits

Overview

Execution

Take parts from programmes with humorous content and high audiences, illustrating the functions of d-BOX PRO in a clear and entertaining way.Programs chosen were Casado con Hijos (Chilean version of “Married with Children”) and “El Club de la Comedia”. Both first audience in 2008 programmes ranking.

Outcome

This activity finished with an increment of 50% in hiring d-BOX PRO.

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