Cannes Lions
DHÉLET Y&R LATAM, Buenos Aires / MOVISTAR / 2017
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A young man who has just become a father for the first time is holding his new born baby to sleep. Sensitized, grabs his cell phone and looks up “Miguel Lionti” among his contacts. He rapidly corrects the name and changes it for "Dad" instead. Nervous, he makes the call and we see his father on the other side that, very sensitized answers it.
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