Objective of the campaign is to raise the interest in building your own house rather than purchasing an apartment/flat.

Campaign aimed to communicate the life of owning a home.

Establish as the housing brand that cares about the feeling of habitants.

An illustration to give a warm colorful image inspired by a house, with a slice of life copy line to emphasize the target.

The communication with its warm image well represented the brand and lead all other marketing activities to achieve the goal.