Cannes Lions
MJZ, Los Angeles / BACARDI / 2019
Overview
Entries
Credits
Background
By focusing solely on the dance movement and not the performers' faces, we aimed to take a more kinetic, expression-driven approach to create a more emotional connection inviting viewers to imagine themselves in our dancers’ shoes.
Execution
Told entirely from the waist down, “Dance Floor” features an eclectic group of friends meeting up for a rum-fueled summer night in the Caribbean. Through the movement of their hips, legs, and feet, each character creates a different musical sound and layer of the track. Then, as the group comes together, their sounds and instruments also mix, eventually forming a custom, tropical remix of “Jump (feat. Busy Signal)” by Major Lazer, and sending the party into full gear.
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