A team carrying hundreds of "Chocolate Cow" bars travelled to popular backpacker destinations in the Far East, handing out the chocolates to the astonished youngsters, and filming them sending greetings to their families back home.In the campaign we used:-A designated team carrying hundreds of chocolates that where handed to backpackers abroad.-The videos documenting the magic moments of the team and backpackers where then aired on TV & internet-To some of the families we organized a special screenings of their loved ones video abroad.

- The Israeli backpackers were astonished to see our team arriving and thrilled to get their loved chocolate bar at the end of a trek or at a local Indian coffee-shop.- Videos of more than 200 travelers were aired days later on national prime time TV, banners, and a dedicated website.- Videos from the campaign reached tens of thousands of views during the 3 week campaign.- The YouTube channel that hosted the videos became the 13th most viewed in Israel.- Chocolate cow Sales went up by 17% in the following month.- We gave our consumers a unique experience and reminded them that Elite's Chocolate Cow is really always with them.